Blog & Resources

Google is changing how Search campaigns find customers. For Kenyan SMEs running Google Ads, September 2026 is an important deadline to audit campaigns, conversion tracking, landing pages and budgets before Google’s AI-driven changes take effect.If your business…

Somebody told you cookies are dying. However, Google reversed its own deprecation plan back in 2024, after four years of promising to kill them off, and Chrome still uses third-party cookies today. Here’s what nobody tells you, it doesn’t matter. Safari…

High Value Mode in Performance Max lets Google bid more for customers likely to spend big and stay. Here’s how Kenyan SMEs can use it and who shouldn’t.

Imagine waking up at 2:00 AM, opening your Google Ads dashboard, and seeing that your hard-earned marketing budget was spent while you were fast asleep. Even worse, the clicks didn’t bring in a single phone call or WhatsApp inquiry because your business was closed!…

One of the biggest misconceptions about online advertising is that you need a massive corporate bank account to see real results. Many small and medium enterprises (SMEs) in Kenya pull back from digital advertising because they assume their modest budgets will get…

Are you still manually managing your ad bids, or letting Google guess how much a lead is worth to you? Choosing between Target CPA, Target ROAS, and Maximize Conversion Value can make or break your marketing budget. Our latest blog post simplifies these strategies for business owners and explains how to safely test them without risking your current sales. Stop guessing and let data drive your growth!

Most local businesses wait for customers to come to them. They set up standard search campaigns and wait for someone in Kenya to type in the exact service they offer. While that works for capturing people who are ready to buy today, it misses a massive pool of…

The digital advertising landscape has shifted dramatically, and Google’s latest automated tools, often referred to collectively as the “Power Pack”, are designed to handle the heavy lifting of targeting and optimization. For Kenyan small and medium…

If you’ve ever run a Google Ads campaign, you’ve probably spent hours thinking about keywords. You ask yourself: What are people searching for? Which keywords should I target? What keywords am I missing? What if my customers use different words than I…

Imagine you have KSh 30,000 to invest in advertising your business this month. You log into Google Ads and immediately face a confusing question: Should you run a Search campaign, a Performance Max campaign, or a Demand Gen campaign? Most Kenyan business owners…

If you’re a small business owner in Kenya, chances are you’ve spent money creating a single ad and simply hoped it would work. You choose one image, write one headline, launch your campaign, and wait for results. If the ad performs poorly, you’re…

Did you know that two businesses can bid on the exact same keyword in Google Ads, yet one pays less per click and appears higher on the search results page? The difference often comes down to one overlooked factor: Google Ad extensions. Many Kenyan SMEs spend money on…

How to Highlight Your Unique Selling Points and Pre-Qualify Leads   If you’re running Google Ads and getting clicks but not conversions, sometimes the issue may not be the traffic, but  the messaging. Many businesses in Kenya write ad descriptions that are too…

How to Write Google Ads That Actually Get Clicks If your Google Ads are getting impressions but not results, the issue is often not your budget or targeting. It’s likely to be your headline. The headline is the first thing people see, and in a crowded search results…

How to Use Your Data to Improve Google Ads Performance Most small and medium-sized businesses approach Google Ads the same way: they choose keywords, write ads, and wait for results. But in today’s advertising landscape, that approach is no longer enough. Google Ads…

The Smart Way for Small Businesses to Compete in Google Ads For many small and medium-sized businesses, running Google Ads can feel expensive and unpredictable. Budgets are limited, competition is strong, and large brands often dominate popular search terms. However,…

If you are running Google Ads for your business in Kenya, your results are directly tied to one thing: The quality of your keywords. Many SMEs either: Guess keywords based on what they think customers search Copy competitors blindly Or rely entirely on automation The…

The Secret to Stopping Wasted Google Ads Spend If you’re running Google Ads as a small business, chances are you’ve felt this before: You spend money. You get clicks. But you don’t get serious enquiries. You check your dashboard and think, “Where is my money going?”…

Many small businesses run Google Ads without accurate conversion tracking. They monitor clicks, impressions, and cost — but not actual business outcomes. Without conversion tracking, Google cannot optimise your campaigns effectively. You are essentially paying for…

Many small business owners don’t fail at Google Ads because of low budgets. They fail because they scale a broken setup. Increasing spend on a poorly structured Google Ads account doesn’t fix performance—it simply accelerates waste. Before adding even one shilling to…

Many small business owners try Google Ads once, lose money, and conclude: “Google Ads doesn’t work.” In reality, Google Ads does work—but only when it’s set up with focus, intent, and the right expectations. This article breaks down what actually works for small…