Google Ads and Lead Generation Specialist
We work with service-based businesses that rely on enquiries to grow — and want more clarity and consistency from their marketing.
Most businesses don’t lack visibility.
What they struggle with is:
- Inconsistent enquiries
- Money going into ads without clear returns
- Not knowing what’s actually working — or why
That uncertainty is costly.
Our Services
What We Do
We help businesses turn high-intent Google searches into qualified enquiries by building a clear, data-driven lead generation system.
This typically includes:
- Google Search Ads (focused on intent, not volume)
- Conversion-focused landing pages
- Proper conversion tracking
- Ongoing optimisation based on real performance data
How We Work
Lead generation is affected by many factors — including market demand, competition, budgets, and follow-up processes.
What I do guarantee is:
- Honest diagnostics
- Clear structure
- Responsible optimisation
- Calm, data-backed decision-making
This approach reduces wasted spend, removes guesswork, and builds sustainable results over time.
Who We Work With
I work best with businesses that:
- Depend on enquiries or leads to grow
- Are already investing (or ready to invest) in Google Ads
- Prefer practical strategy over hype
- Want consistency, not short-term spikes
If you value clear thinking, steady improvement, and accountability, we’ll work well together.
From The Blog
How to Find the Right Keywords for Google Ads (Without Guessing)
If you are running Google Ads for your business in Kenya, your results are directly tied to one thing: The quality of your keywords. Many SMEs either: Guess keywords based on what they think customers search Copy competitors blindly Or rely entirely on automation The…
Building Your Negative Keyword List
The Secret to Stopping Wasted Google Ads Spend If you’re running Google Ads as a small business, chances are you’ve felt this before: You spend money. You get clicks. But you don’t get serious enquiries. You check your dashboard and think, “Where is my money going?”…
How to Properly Track Conversions in Google Ads
Many small businesses run Google Ads without accurate conversion tracking. They monitor clicks, impressions, and cost — but not actual business outcomes. Without conversion tracking, Google cannot optimise your campaigns effectively. You are essentially paying for…
