AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know For years, marketing analytics has been one of those things small businesses know they should be doing but rarely have the time, skills or money to do properly.You run a Google Ads campaign. You post...
For years, Kenyan businesses have focused on getting found on Google, building social media audiences and driving customers to their websites. But the way people discover and evaluate businesses is changing. Kenyans are increasingly using AI to help them shop. Instead...
Google is changing how Search campaigns find customers. For Kenyan SMEs running Google Ads, September 2026 is an important deadline to audit campaigns, conversion tracking, landing pages and budgets before Google’s AI-driven changes take effect.If your business...
Somebody told you cookies are dying. However, Google reversed its own deprecation plan back in 2024, after four years of promising to kill them off, and Chrome still uses third-party cookies today. Here’s what nobody tells you, it doesn’t matter. Safari...
High Value Mode in Performance Max lets Google bid more for customers likely to spend big and stay. Here’s how Kenyan SMEs can use it and who shouldn’t.
Imagine waking up at 2:00 AM, opening your Google Ads dashboard, and seeing that your hard-earned marketing budget was spent while you were fast asleep. Even worse, the clicks didn't bring in a single phone call or WhatsApp inquiry because your business was closed!...
One of the biggest misconceptions about online advertising is that you need a massive corporate bank account to see real results. Many small and medium enterprises (SMEs) in Kenya pull back from digital advertising because they assume their modest budgets will get...
Are you still manually managing your ad bids, or letting Google guess how much a lead is worth to you? Choosing between Target CPA, Target ROAS, and Maximize Conversion Value can make or break your marketing budget. Our latest blog post simplifies these strategies for business owners and explains how to safely test them without risking your current sales. Stop guessing and let data drive your growth!
Most local businesses wait for customers to come to them. They set up standard search campaigns and wait for someone in Kenya to type in the exact service they offer. While that works for capturing people who are ready to buy today, it misses a massive pool of...
The digital advertising landscape has shifted dramatically, and Google’s latest automated tools, often referred to collectively as the “Power Pack”, are designed to handle the heavy lifting of targeting and optimization. For Kenyan small and medium...
Send me a WhatsApp. Tell me about your business. I'll tell you straight whether Google Ads is right for you.