Business in Kenya

Kenya has most of the ingredients needed for a thriving digital commerce economy. Smartphones are widespread. Mobile money is deeply embedded in everyday transactions. Internet access continues to expand, and millions of consumers discover products and businesses...

Here's How ChatGPT to Turn It Into a Lead Machine You type a question into ChatGPT. It gives you an answer. You copy it, use it, close the tab. That's the entire relationship most business owners have with the most useful piece of software they've ever installed. It's...

You know the feeling. A new customer walks into your shop, visits your website, or slides into your Instagram DMs. They ask questions, you serve them well, they make a purchase, and you celebrate the win. But then… silence. Weeks turn into months, and they never buy...

The clock says 2:14 AM. The laptop screen is the only light in the room. Your chest feels tight, your shoulders are knotted into permanent rocks, and everyone else in the house has been asleep for hours. You open another tab to check your banking app or look over...

You increased your advertising budget because you wanted more customers. Instead, you're getting a different result. Your monthly ad spend keeps climbing. But your phone is quieter than ever. Sound familiar? This is one of the biggest frustrations business owners...

You're up before six. You're still replying to customers at ten at night. You handle the calls, the follow-ups for money people still owe you, the staff who didn't show up, the supplier who delivered the wrong thing,  and somewhere in between, you remember you were...