Google is changing how Search campaigns find customers. For Kenyan SMEs running Google Ads, September 2026 is an important deadline to audit campaigns, conversion tracking, landing pages and budgets before Google’s AI-driven changes take effect.If your business...
Somebody told you cookies are dying. However, Google reversed its own deprecation plan back in 2024, after four years of promising to kill them off, and Chrome still uses third-party cookies today. Here’s what nobody tells you, it doesn’t matter. Safari...
Two customers buy from your shop today. One spends KSh 2,000 and disappears. The other spends KSh 2,000, comes back next month, and refers three friends. Same sale, wildly different value, but a standard Google Ads campaign treats them identically. High Value Mode in...
One of the biggest misconceptions about online advertising is that you need a massive corporate bank account to see real results. Many small and medium enterprises (SMEs) in Kenya pull back from digital advertising because they assume their modest budgets will get...
Setting up a beautiful ad and targeting the right audience is only half the battle. The real magic happens when you tell Google exactly how to spend your budget. This is controlled by your bidding strategy, the set of rules the system uses to decide how much to pay...
