Most local businesses wait for customers to come to them. They set up standard search campaigns and wait for someone in Kenya to type in the exact service they offer. While that works for capturing people who are ready to buy today, it misses a massive pool of...
The digital advertising landscape has shifted dramatically, and Google’s latest automated tools, often referred to collectively as the “Power Pack”, are designed to handle the heavy lifting of targeting and optimization. For Kenyan small and medium...
If you’ve ever run a Google Ads campaign, you’ve probably spent hours thinking about keywords. You ask yourself: What are people searching for? Which keywords should I target? What keywords am I missing? What if my customers use different words than I...
Imagine you have KSh 30,000 to invest in advertising your business this month. You log into Google Ads and immediately face a confusing question: Should you run a Search campaign, a Performance Max campaign, or a Demand Gen campaign? Most Kenyan business owners...
If you’re a small business owner in Kenya, chances are you’ve spent money creating a single ad and simply hoped it would work. You choose one image, write one headline, launch your campaign, and wait for results. If the ad performs poorly, you’re...
