AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know For years, marketing analytics has been one of those things small businesses know they should be doing but rarely have the time, skills or money to do properly. You run a Google Ads campaign. You...
For many years, Google Ads revolved around one central concept: keywords. Advertisers would select specific phrases they believed potential customers might search, and their ads would appear when those keywords were triggered. While keywords are still important today,...
