by Web Focus Solutions | Feb 16, 2026 | Blog
Many small businesses run Google Ads without accurate conversion tracking. They monitor clicks, impressions, and cost — but not actual business outcomes. Without conversion tracking, Google cannot optimise your campaigns effectively. You are essentially paying for...
by Web Focus Solutions | Feb 8, 2026 | Blog
Many small business owners don’t fail at Google Ads because of low budgets. They fail because they scale a broken setup. Increasing spend on a poorly structured Google Ads account doesn’t fix performance—it simply accelerates waste. Before adding even one shilling to...
by Web Focus Solutions | Feb 3, 2026 | Advertising, Blog
Many small business owners try Google Ads once, lose money, and conclude: “Google Ads doesn’t work.” In reality, Google Ads does work—but only when it’s set up with focus, intent, and the right expectations. This article breaks down what actually works for small...
by Web Focus Solutions | May 9, 2025 | Blog, Business
Some things are so obvious, so basic, and yet we still push them to the back burner. Like drinking water, going for medical check-ups, replying to important emails, or even locking your gate at night. They’re not hard, not complicated—but somehow, we don’t do...
by Web Focus Solutions | Mar 18, 2025 | Blog, Digital Marketing
Hootsuite: Manage social media with AI tools. Plans start at $149/month. Buffer: Affordable social media scheduling. Free plan available, paid plans start at $12/month. Mailchimp: Email marketing with AI features. Free plan available; paid plans start at $13/month....
by Web Focus Solutions | Feb 17, 2025 | Blog, Business
For small business owners, every amount spent on marketing counts. Understanding the return on investment (ROI) of your digital marketing efforts is key to maximizing growth and avoiding wastage. Here’s a step-by-step guide to measuring and improving your digital...
