Some things are so obvious, so basic, and yet we still push them to the back burner. Like drinking water, going for medical check-ups, replying to important emails, or even locking your gate at night. They’re not hard, not complicated—but somehow, we don’t do them. Claiming your Google Business Listing is one of those things. Simple. Free. Effective. But still undone by so many.
Why?
Maybe because it’s not urgent. Maybe because no one’s knocking at your door screaming, “Hey, your business is invisible online!” But trust me—if your business isn’t on Google, or isn’t claimed, updated, and polished, then it’s basically walking around without clothes in public.
Just the other day, we were looking at the Google Business page of one of my clients. A solid real estate developer with multiple properties, a full team, and actual projects on the ground. But guess what? The only thing listed under their business was “garbage collection.” Meanwhile, they’re building houses and handling serious property deals.
It’s free. F-R-E-E. You don’t have to pay a cent to show up on Google Maps, to have your hours updated, to post photos, and to respond to reviews. Yet so many businesses are busy running ads while leaving their most basic online presence unmanaged. How now?
Here’s what claiming your Google Listing gives you:
- Visibility: People can actually find you when they search.
- Credibility: A complete, clean profile tells people, “We’re real. We’re ready.”
- Control: You get to decide how your business appears online. Not strangers. Not Google guesses.
- Engagement: You can answer questions, reply to reviews, post updates, and stay connected to your community.
So what can you do?
- Search your business on Google. Does it show up? If yes—great. Is it claimed? If not, that’s your first step.
- Verify and update. Add your hours, location, services, website, and some fresh photos.
- Engage. Reply to reviews. Post an update. Show your customers you’re alive and paying attention.
- Make it a habit. Check your profile regularly. It’s not a one-time task—it’s part of your business hygiene.
At the end of the day, you benefit. Your customers benefit. Your brand grows. And you’ve taken one more step toward excellence.
So don’t wait. Claim your listing. Steward your presence. It’s free. It matters. And yes—it’s good for you.
If you need help with this, whether training or implementation, contact us for further info
