The importance of having a good website is often understated. This is the first interaction many of your clients will have with your business. It is therefore important to think of your website as your office. Whether you are a product store, freelancer, service provider, or consultant, a professional website is important for your success.
What are some of the important components of a good website?
- Usability
This is about how useable your website is, and how easy is it to access the information the client is looking for. This is about the structure of the website, the layout, and the arrangement of the content.
- Informative
Do you provide the information the client needs/wants? Put as much information as possible that reflects your products and services, while attempting to answer any questions your clients might have, so that they can make an informed decision to take the next step. Do this without being too wordy.
- Actionable
Is the action you need your prospective client to take clear? Have a clear call to action, like a book now, inquire, send an email, call, or WhatsApp. Let the client know what is expected of them
- Secure
You need to secure your website as much as you can, especially if you are collecting crucial customer personal data, like personal identifiable information, or even payment information. Use various additional security tools and plugins to increase your website’s security.
- Interactive
Enable things like polls, commenting, and also the ability for the clients to share information. You can also ensure you have a form that enables the client to send a form directly to you. At the same time, you can have a quotation calculation feature that is relevant to your products and services.
- Attractive
This goes without saying. The attractiveness of a website is dependent on the type of product or service. If you are selling products, for example, have great photo images of your products that are attractive to the user. If it’s a holiday destination, get nice clear images and videos of the properties and experiences.
