Kenya wants to become one of Africa's leading artificial intelligence hubs. In March 2025, Kenya launched its Artificial Intelligence Strategy 2025–2030, built around AI digital infrastructure, data and AI governance, and AI research, innovation and...

From Chatbot to AI Workflow: How a Kenyan Safari Business Is Building a Smarter Way to Handle Client Inquiries

Sep 10, 2026 | Technology & AI | 0 Comments

Many businesses are experimenting with AI by asking ChatGPT, Claude or Gemini to write emails, summarise documents or generate ideas.That is only the beginning.The bigger opportunity for businesses is to move from using AI as a chatbot to building AI into the way work...

ChatGPT Go: Almost Everything Paid Users Get, For About KSh 650 a Month

Sep 5, 2026 | Technology & AI, Tools & Resources | 0 Comments

Most Kenyans stopped at free ChatGPT because Plus costs about KSh 2,600 a month. There is now a middle plan built for markets like ours. What it is (simple version) ChatGPT Go is a cheaper paid plan. Think of it as "business class without first class prices." You get...

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Kenya Wants to Become an AI Hub. Where Will the Real Money Actually Be Made?

Oct 5, 2026

Kenya Wants to Become an AI Hub. Where Will the Real Money Actually Be Made?

From Chatbot to AI Workflow: How a Kenyan Safari Business Is Building a Smarter Way to Handle Client Inquiries

ChatGPT Go: Almost Everything Paid Users Get, For About KSh 650 a Month

Kenya’s E-commerce Market Is Growing 16–18%, So Why Are Most Businesses Still Selling Offline

Kenya has most of the ingredients needed for a thriving digital commerce economy. Smartphones are widespread. Mobile money is deeply embedded in everyday transactions. Internet access continues to expand, and millions of consumers discover products and businesses...

AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know

AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know For years, marketing analytics has been one of those things small businesses know they should be doing but rarely have the time, skills or money to do properly.You run a Google Ads campaign. You post...

Kenyans Are Increasingly Using AI to Shop: What This Means for Small Businesses

For years, Kenyan businesses have focused on getting found on Google, building social media audiences and driving customers to their websites. But the way people discover and evaluate businesses is changing. Kenyans are increasingly using AI to help them shop. Instead...

Google Ads AI Max Is Coming: What Kenyan SMEs Need to Do

Google is changing how Search campaigns find customers. For Kenyan SMEs running Google Ads, September 2026 is an important deadline to audit campaigns, conversion tracking, landing pages and budgets before Google's AI-driven changes take effect.If your business...

First-Party Data for Google Ads: What Businesses Get Wrong About the “Cookie Apocalypse”

Somebody told you cookies are dying. However, Google reversed its own deprecation plan back in 2024, after four years of promising to kill them off, and Chrome still uses third-party cookies today. Here's what nobody tells you, it doesn't matter. Safari and Firefox...

How to Use ChatGPT for Business (Without Wasting Your Time)

Here's How ChatGPT to Turn It Into a Lead Machine You type a question into ChatGPT. It gives you an answer. You copy it, use it, close the tab. That's the entire relationship most business owners have with the most useful piece of software they've ever installed. It's...

Why Do Customers Buy Once and Never Come Back?

You know the feeling. A new customer walks into your shop, visits your website, or slides into your Instagram DMs. They ask questions, you serve them well, they make a purchase, and you celebrate the win. But then… silence. Weeks turn into months, and they never buy...